1. Who We Are
ÉFFIANEL (UK) LIMITED is responsible for personal data processed through its website and business activities.
12A Oakwood Gardens, Ilford, England, IG3 9TY, United Kingdom. Company Number: 17311487. Email: info@effianel.co.uk.
2. What Personal Data We May Collect
- Name, email address, telephone number, billing address and delivery address.
- Account information such as username, account details and preferences, where accounts are available.
- Products purchased, order number, transaction information, delivery information, returns and refund information.
- Customer correspondence, enquiries, photographs and information needed to resolve customer issues.
- Where voluntarily provided for a product safety issue, information necessary to investigate an adverse reaction or safety concern.
- Technical information such as IP address, browser, device, operating system, pages visited, products viewed, referring website, approximate location and cookie identifiers.
3. Why We Use Personal Data
- Process orders and payments.
- Deliver products.
- Manage returns and refunds.
- Provide customer support and answer enquiries.
- Maintain accounts.
- Prevent fraud and protect website security.
- Improve products and services.
- Analyse website usage.
- Administer promotions and reviews.
- Send marketing where permitted.
- Comply with legal obligations.
- Investigate product safety issues.
- Maintain business records.
4. Legal Bases
- Contract – to process and fulfil your purchase.
- Consent – where consent is required, including certain marketing or non-essential cookies.
- Legitimate Interests – for appropriate fraud prevention, website security, service improvement, business administration and customer service.
- Legal Obligation – where processing is required to comply with applicable law.
5. Marketing
We will not send you marketing communications where consent or another lawful basis required by applicable law has not been established.
Where you subscribe to marketing, we may send information about new products, launches, offers, promotions, skincare, haircare, fragrances, cosmetics and beauty information.
You can unsubscribe at any time by using the unsubscribe mechanism in the communication or contacting info@effianel.co.uk.
Transactional communications such as order confirmations are not marketing communications.
6. Personalisation and Profiling
Where appropriate and lawful, we may use information such as products viewed, products purchased, preferences, website interactions and marketing preferences to provide more relevant product recommendations or communications.
Where consent is required, we will obtain it.
9. User-Generated Content
If you submit a review, photograph, video or other content to ÉFFIANEL, we may use it for the purpose for which you submitted it and as otherwise explained to you when the content is submitted.
Where we want to use your content for promotional purposes beyond the original service, we may seek your permission where appropriate.
10. International Transfers
Some service providers may process information outside the UK. Where applicable, we will use appropriate safeguards required by UK data protection law.
11. Data Retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, tax, regulatory and dispute-resolution requirements. Retention periods may differ depending on the type of information.
12. Your Rights
- Access your personal data.
- Correct inaccurate data.
- Request deletion.
- Restrict processing.
- Object to certain processing.
- Request data portability.
- Withdraw consent where consent is the legal basis.
To exercise your rights, contact info@effianel.co.uk. You may also complain to the Information Commissioner's Office.